Medical Multimedia Group. LLC, has been developing orthopaedic patient education since 1992. In 2007, we launched eOrthopod Public - an orthopaedic portal devoted to providing orthopaedic information that is understandable, well-illustrated and accessible.
The Internet is evolving - our vision is evolving.
The emergence of Internet video is creating new opportunities to provide richer, more effective information. Internet video gives anyone the ability to create a Personal TV Channel to distribute information on demand.
We are creating the opportunity for YOU to participate in the Internet video revolution.
SpineUniversityTV opens the door to real health care providers to share their views and opinions with patients every day.
By participating in SpineUniversityTV, you help us create a useful resource for patients and enhance our product. At the same time, we share those professionally produced video materials with you to market YOUR practice.
We take care of the work and the expense of hiring the producers, editing the video, getting the video on the Internet and making your video widely available to patients looking for orthopaedic information.
You are free to use those video materials in any way that you want, including on your own website, on a DVD to distribute to your referring providers and patients or on your local news station.
It's your choice.
SpineUniversityTV is simply a one-on-one interview between the host, Randale C. Sechrest, MD, and a guest. We use a format similar to the "Charlie Rose" style - two participants sitting across from one another at a table. Generally, each interview focuses on a single topic area - either a specific orthopaedic condition or a specific orthopaedic procedure.
Think of the interview in this way: As the interviewer, Dr. Sechrest plays the role of the patient - an uber patient if you will. Dr. Sechrest's job will be to represent all those patients who are trying to understand the condition or intervention being discussed. Dr. Sechrest will guide a comprehensive discussion, asking all the questions a patient should be asking during a consultation with a health care provider.
Patients are the target audience for the interview. These interviews are meant to provide a patient with clear understanding of their condition and the treatment decisions they face.
Imagine if your patients could eavesdrop on that sort of discussion. Once you place the video of your interview on your website, they can. Your patients are happier and better educated - and you save time. That's a pretty good deal.
Each interview lasts about 20 to 30 minutes. Depending on your available time and your interests, multiple interviews or "shows" can be recorded during your session. Our experience has shown that both the interviewee and interviewer wear out after about three topics. It is best to plan on about two hours in the studio at each session, followed by a break in between. An ideal schedule is to shoot two hours in the morning, break for lunch and then shoot two hours in the afternoon.
The structure of each interview is consistent. You can download an outline of the typical structure for the condition interview and the procedure interview.
While you are in the studio, we can also capture video material that you would like to record for your own purpose. Would you like to videotape a welcome message for your website? postoperative instructions? informed consent? favorite Powerpoint presentation? Whatever you would like to get on tape, come prepared with a script and we will record up to one hour of video - for free.
Each SpineUniversityTV interview is published and made available via the eOrthopod website. Once published, the video is available to incorporate into your own website and for syndication to any other website.