The dynamic of syndication makes the Internet and the World Wide Web the most powerful media distribution engine the world has ever known. This dynamic is fueling the transition of broadcast television into a new entity that combines the richness of video media with the convenience of "download on demand" to create a new way of accessing and distributing information. The Internet video revolution is creating the mechanism for anyone to create and distribute video information to as wide - or as narrow - an audience as necessary to accomplish your business goals.
The concept is simple:
SpineUniversityTV helps you accomplish each of these tasks.
SpineUniversityTV is the "contextual" portion of solving the distribution equation. Successful Internet distribution requires both content and context. Content is a critical "necessary but not sufficient" element. Providing an appropriate context to serve as a "container" to aggregate and increase the value of the content is also necessary. A growing collection, or library, of similar content is more valuable than isolated, individual offerings.
SpineUniversityTV is the container for your content.
SpineUniversityTV provides your content with a "home" on the Internet from which to begin the syndication process. SpineUniversityTV represents a niche portal that gives us the ability to aggregate an audience to generate the attention necessary to be able to offer this service to you.
SpineUniversityTV is a partnership between you and us.
Once your message is professionally produced and available on the Internet for distribution, this message is your asset to use as you like. Embed that message on your website, your hospital website, burn it on a DVD for physical distribution, send it to your friends, colleagues and patients via email, or make it available on your local news. We will be hard at work making the message available to other health care portals such as WebMD.com, RevolutionHealth.com, SpineUniverse.com, SpineHealth.com and EveryDayHealth.com.
In addition, we will continue to build the largest health care portal devoted to musculoskeletal medicine in the world - and YOU, YOUR practice and YOUR message will be a part of that.